Claymation ads that get a second look
Clay looks handmade, and handmade gets a second look in a feed full of phone footage. Clevient makes claymation-style ads from your script, plus the sister styles: crochet, felt and other textured stop-motion looks.
What it looks like
Tap to watch. Names are off, NDA.
How we make clay move like clay
Real stop-motion has a rhythm: slightly jerky, held poses, thumbprints in the material. We write that into the motion. Smooth, floaty 3D movement on a clay character is the fastest way to make it look fake, so we don't do that.
Looks we offer
- Cinematic clay. Detailed sets, moody light, for story ads.
- Goofy claymation. Big eyes, big expressions, for comedy hooks.
- Clean simple clay. Flat colours, minimal sets, for explainers and quiz funnels.
- Puppet stop-motion. Felt and fabric puppets, a bit more serious.
- Crochet. Knitted characters and props. Very distinctive, very shareable.
Best for
Kids products, food and treats, playful or quirky brands, quiz funnels, and any product that wants a toy-like softness instead of a hard sell. It also works as a pattern interrupt in an account that's been running realistic UGC for months.
What you send
The script, product images, brand assets and a note on how serious or silly it should be. If you want the product kept photoreal so the label stays readable, say so; otherwise we'll make it clay too.
Questions about this style
Is it real clay?
No, it's generated. No sets, no armatures, no month-long shoot. You get the look of stop-motion at the speed of an edit.
Can my product be clay as well?
Yes. Or we keep the product photoreal in a clay world so the label stays readable. We'll recommend one on the call.
Crochet or clay?
Same workflow, different material. Crochet reads softer and more handmade; clay reads more cinematic. Pick by brand, or test both.
Your next batch starts with one script.
Thirty minutes on a call. Bring a script and we'll tell you how we'd make it, when you'd have it and what it costs.
